Where learning amplifies culture.

meaningful experiences for
healthy, high-performing teams.

partnership for what’s next:

At DAY|WON, I lead every engagement personally, drawing on 15+ years shaping culture & capability at brands like Apple, On, Zalando, Lululemon & Adidas.

I help leaders & teams navigate high-stakes moments — aligning culture, leadership and performance so your people stay aligned, engaged & ready for what’s next.

Fractional Learning & Development

Long-term, strategic L&D support, including deep expertise in onboarding, culture and brand.

Two interlocking jigsaw puzzle pieces outline with white borders.

curious about fractional? ➝

Customized Workshops

Short-term, project-based learning experiences — designed & facilitated by me, or built for your team to lead.

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build something for your team ➝

sounding board sessions

Quick consults: fast and focused. On-demand support for what’s happening — or what’s next.

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let's talk it out →

Anchoring teams to what matters most:

Teams aren’t just struggling with workload. They’re struggling to stay anchored in a fast-changing world.

The data is screaming for connection. For relevance. For learning that fits your people, your culture & your strategy.

10

Employees now face
10 major initiatives per year — up from just 2 a few years ago.

(Harvard Business Review, 2023)

68%

of employees say
they’re overwhelmed by the pace of change,
not the work itself.

(LinkedIn, 2024)

88%

say their company training is 'irrelevant, boring or outdated' sometimes, often, or always — impacting sign-up & completion.

(Oracle x HRSG, 2023)

79%

of global employees are disengaged, sparking conversations about how we lead & support teams in the new “emotional economy.”

(Gallup, 2024 Davos Report)

our unique approach ➝

Why leaders trust our approach:

Every learning program sends signals about what matters, what’s expected, and “how we do things around here.” That’s culture. And in culture, small details speak volumes.

DAY|WON creates strategic, on-brand learning shaped by your team’s unique culture. That’s why our work feels different.

At the center is our 3-part model: The Signature Brew.

📊 Strategic Alignment – grounded in your business priorities

🎨 Brand Fit – true to your voice, visuals & values

💬 Human Connection – personal, relevant & real for your team

Where these overlap, learning feels natural — sparking alignment, collaboration & belonging that lasts. From onboarding to leadership development, it’s all designed to fit your culture.

☕ If your learning feels off, maybe it’s time to grind a better roast.

Curious what this looks like in action? ➝

what others are saying ➝

Hear from leaders at global brands & fast-growing teams on the impact of our work.

“Dwayne organized a workshop for my team, which spanned three different hierarchy levels.
From the start, he engaged everyone with creative exercises, introduced innovative techniques.

Dwayne has an exceptional ability to read the room, guide discussions effectively and lead us toward actionable solutions.
The workshop has sustainably improved collaboration within our team.”

Jan Schmitz
Head of Marketing Operations
Zalando Marketing Services
Zalando

navigating change? let's chat. ➝
“Dwayne consistently brings a fresh perspective, infectious energy and real momentum.
Whether the goal is fostering leadership cohesion or building trust within a team, Dwayne strikes the perfect balance between professionalism and creating a fun, engaging environment.
I highly recommend Dwayne for any leadership workshop or intervention.”

Nisha Bangia
Lead People Business Partner
Talent Management
Zalando

exploring leadership cohesion? let’s connect. ➝
“Dwayne brings professionalism, energy, and humor, inspiring teams and fostering open discussions.
His workshops are engaging, structured and people-focused.
None compare to Dwayne and DAY|WON. His ability to deliver precisely what’s needed, when it’s needed, is remarkable.”
Elliot McFarlane
Vice President Global Retail Design
& In-Store Consumer Experience
Adidas

ready to energize your team? let’s talk. ➝
“We really appreciated deep focus on the learning outcomes, openness to experiment, and respect for our point of view.
Dwayne had the brand identity in mind throughout. He saw every experience as an opportunity not just for learning but also to experience the brand through action.
We couldn’t be more proud of the fruit of our collaboration.”
Farley Thomas
Co-Founder & CEO
Manageable

Need a collaborative culture maven? reach out ➝
“I felt the depth of Dwayne’s design experience, meaningful details that helped me shape my bigger picture.
His ability to research and synthesize ideas ahead of time accelerated our work while honoring my priorities.
I highly recommend his fabulous mix of dedication, design and desire to serve.”

Susanne Conrad
Founder
Lightyear Leadership
Former Director of Possibility
Lululemon

need a partner who gets it? reach out. ➝
“Dwayne has a rare ability to translate business intent into learning experiences that resonate across an organization.
He consistently brought clarity and purpose.
His work always felt grounded in personal and company values and the ripple effect continues long after the programs were launched.”
Dimitri Lungo
Senior Lead
Global Retail Training
On

let’s create learning people remember. ➝
“He is analytical, pedagogical and immensely curious and has the ability to make everyone feel seen, heard and understood.
He lights up any given situation — always has a smart and genuine way of seeing opportunities where others see road blocks.”
Johanna Craelius
CEO
Snacka Snyggt AB

building culture with intention? let’s connect. ➝
“Working with Dwayne was transformative for our team.
His thoughtful prompts and reflective activities helped us tackle both the practical and emotional sides of change.
He made everyone — from senior leaders to new team members — feel seen, heard and valued.
I highly recommend Dwayne to any team aiming to navigate change in a way that sincerely honors the humanity of those involved.”
Nick De Jong
Director Brand &
Partner Marketing
Zalando

navigating change? let's talk. ➝
“Dwayne has a very unique ability to connect and engage individuals.
His meetings are extremely well prepared, he understands the energy in the room and how to utilize it to achieve results.”
Sigrid Brewka-Steeves
VP International Image & Design
Wanzl

want more buy-in? let’s co-create. ➝
“Dwayne opened my eyes to first investing energy into colleagues and teams, then going on the journey together.
The end result is stronger... and the journey a lot more fun.
Dwayne is a unicorn and anyone would be lucky to work with him.”
Worth Darling
Head of Digital Commerce
Americas DTC
Vans

rethinking how your team works? start here. ➝
“Dwayne contributed fundamental parts of Team Offsites and Leadership workshops.
He was a vital part of creating team spirit and bringing us closer together while physically being apart.”

Claudia Sielleman
Team Lead Sales International & Expansion
Zalando Connected Retail

Click Here
“Dwayne encourages/pushes you to get out of your comfort zone to build deeper relationships, and to get the job done.
It was incredible to see the amount of progress our team made once we were able to laugh together.”

Mike Brennan
Senior Product Marketer
Callaway Golf

need a dose of team-building? let's chat. ➝

the journey to this work:

I’m Dwayne, Founder & Principal Learning Strategist at DAY|WON.

My career didn’t follow a straight line — it intentionally took the scenic route through brand, program management and learning roles at Apple, Adidas, Zalando, Lululemon and, most recently, On, where I led Global Learning & Development.

In every role, I’ve focused on how learning drives performance, strengthens culture and helps people grow.

DAY|WON is a play on the letters of my first name, yet more than that, it reflects the spirit of my work: creating learning experiences for startups, scale-ups and internal teams that level-set, reinforce or gently course-correct brand culture at critical moments.

My expertise spans L&D strategy, brand & leadership onboarding, and helping leaders and teams navigate change — experiences that help companies win the day or start a new chapter stronger, from day one.

What started as a side project has become a purposeful way I help companies fuel alignment, belonging & performance. Alongside my work at DAY|WON, I also act as a Strategic Advisor to Manageable — a fast-growing startup helping managers build the confidence and habits to lead well.

If the testimonials above reflect what you're after, you’re in the right place. I’d be honored to help your team get to what’s next — together.

Collage of images in purple and orange tones, featuring a mix of faces, landscapes, logos, and text. Includes palm trees, people with Apple laptops, Adidas and Lululemon logos, a greeting card, various buildings, and a badge with the name 'Dwayne.'

"These leaders show us what’s possible when we connect learning to purpose, learner engagement to culture, and people to meaningful progress.

In a time of constant change, their work offers a blueprint for creating workplaces where people feel seen, supported, and empowered to perform at their best.”

→ I’ve spent 15+ years designing and facilitating learning experiences across brand, L&D, and program management — with a focus on cross-functional collaboration, team alignment, onboarding, leadership development, and building scalable, human-first programs.
I’ve built global onboarding programs, enabled SMEs through Train-the-Trainer models, shaped leadership development, and supported teams through growth, change & culture work.
→ Leadership collectives, intact teams, and cross-functional groups—anyone needing clarity, alignment & momentum. I also support individual leaders or professionals through Sounding Board Sessions for personalized guidance and strategy.
→ Mostly teams. Yet I also regularly support individual leaders, founders, and L&D professionals through focused Sounding Board Sessions, especially when facing strategic or career-defining decisions.
➝ I focus on new hire and leadership onboarding because those “day one” moments shape culture, set expectations and build momentum.
I also work on leadership development, organizational change, self-awareness and adaptability — especially with fast-growing brands or teams navigating transition.
My approach centers around the DAY|WON Signature Brew, balancing strategic alignment, human connection, and brand fit.
→ I see onboarding as arguably the most important training a brand offers — yet too many companies treat it as an operational checklist.
I’ve built and managed global onboarding programs & teams (Zalando, On), customized and facilitated onboarding sessions (Apple, Royal Caribbean), and, along with these brands, have also been a participant in some of the strongest brand onboarding experiences — including The Walt Disney Company, Starbucks and Nordstrom.
My Customized Workshops and Fractional L&D Support offerings include tailored onboarding sessions that level-set clear cultural expectations from day one.
→ I’ve worked across sectors, though my deepest experience arguably comes from tech, fashion & retail — including Apple, Adidas, Zalando, On and Lululemon.
Let’s discuss your specific needs through a quick Discovery Call.
→ I’m certified in Innovation Strategy (Cornell), Creative Foundations (Apple), and Design Sprint Facilitation (Design Sprint Academy).
I'm also a candidate for the Certified Professional in Talent Development (CPTD) through ATD — aiming for 2025. 🤞🏼
→ I hold two B.A. degrees from Pepperdine University — one in Organizational Communication (with a focus on Organizational Diversity & Learning & Development), and another in Theatre Arts (with an emphasis on Live Performance & Directing).
→ I work across strategy, design and delivery — from learning strategy & onboarding to internal enablement, facilitation and training.
That includes leadership onboarding, self-awareness development, team dynamics, internal communications and customized hardware/software training — (especially across Apple ecosystems).
I’m also experienced in multicultural facilitation, having led sessions with participants from 50+ nationalities.
Learn more about my full range of offerings here.
→ I facilitate in English — though I’ve lived abroad for years, led regional & global teams, and worked with participants from over 50 countries.
I speak super-basic German and Spanish, though trust me, participants don’t want to hear it. 🥴 I call it “Taxi Spanish” — good enough to get to the airport in a cab. And all in the present tense.
→ Yes. I’m based in Berlin and happy to travel.
I also design high-impact remote sessions for hybrid or distributed teams, and strategic support remotely for longer-term consulting engagements.