all things learning, brand & culture.
Learning, brand & culture may seem separate, but they’re deeply connected:
Learning shapes how we grow. Brand shapes how we show up. Culture shapes how we work together. This intersection is my sweet spot: where teams find clarity, people feel belonging, and businesses build something meaningful.
If something sparks an idea or resonates, I hope you’ll drop a comment, share a post —
you know, GO WILD. 😉
How To Make A Leader (Podcast Interview)
Most L&D teams are building programs — yet the best ones are also building philosophies.
A brand's Learning Philosophy is a North Star — a shared belief system about how people grow — and it repositions your L&D team from content creators to Cultural Amplifiers. 🚀
Speaking @ Go Tech World 2025, Bucharest
🙋 To CEOs, CHROs & CPOs in my network:
"Is your L&D function a culture amplifier — or have you relegated it merely to content creation + workshop facilitation?"
I'm speaking at GoTech World 2025 in Bucharest on November 11th about this exact distinction.
"𝗬𝗼𝘂𝗿 𝗖𝘂𝗹𝘁𝘂𝗿𝗲, 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱: 𝗠𝗮𝗸𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗟𝗲𝘃𝗲𝗿 𝗜𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲"
In an era where AI is changing how we learn, a clear cultural North Star can keep growth aligned + on-brand.
Confidence X Challenge at The European Football Clubs
🇨🇭 Back from a focused couple of days in Nyon, Switzerland, working with Medical & Performance Leaders from member clubs across the newly rebranded European Football Clubs (⚽️ EFC, formerly ECA).
I can't share project details yet, but I do want to highlight one thing:
What made this collaboration particularly special wasn't just the immense expertise in the room. It was that these folks were so confident in their craft they welcomed being challenged.
Community Exploration: The Human Side Of A.I. In L&D
It was refreshing — and, candidly, moving — to have real conversations about everything from excitement to the nerves people might feel around AI. Using Sana’s state-of-the-art product, we surfaced the feelings, insights + real conversations many of us are having with our teams about integrating AI into learning & collaboration.
Menti L&D open Forum
From Menti, “Hosted by Lisa Wetter (with Brownie in frame, obviously), we were joined by Lori Niles-Hofmann, Dwayne Britton, and Saga Forsmark for a session shaped entirely by the audience.
Here’s what you wanted to talk about:
🧠 How to build a real learning culture
🤖 Making AI actually useful for learning
🫠 And what to do if your LMS disappeared tomorrow”
Changing Our Systems
“…Without embedding new behaviors into the system — not just the tech, but the way people actually work together — old patterns will snuff out even the best new approaches.”
The A.I. First Leader (Partnership W/ Sana)
This evening promises to be pretty fantastic: a beautiful venue, an exciting brand at a big moment in it’s journey, an intriguing topic, an engaging format + the brilliant minds of our Berlin L&D community.
Grateful — And Wanting To Give Back (Free Mentorship Sessions)
Back when I was freelancing just out of university, I wore every hat — creator, manager, marketeer, product. I spent a lot of time in my own head. What helped me stay grounded was mentorship from those who personally invested in my career + my own being of service to others.
“Nobody Puts L&D In A Corner.”
If you’ve been away at Camp Kellerman’s this summer, welcome back! 🌲 While you were off by the lake I joined the great team at Assemble You for a conversation I think you’ll appreciate.
“Can Culture Save L&D?” (podcast)
Really enjoyed this conversation w/ Adam Lacey on "The Assembly" by Assemble You.
We dug into some of my favorite topics + a few of my foundational POVs on L&D:
(1) Learning Culture as an extension of Brand Culture
(2) Why every company needs a Learning Philosophy
(3) How L&D can evolve from a traditional support function into Culture Amplifiers 🚀
New Strategic Advisor Role At Manageable
Happy to share my new role as an L&D Strategic Advisor with Manageable.
As they believe (and I wholeheartedly agree): workplaces should be a source of inspiration, growth, and joy — and everyone deserves a great manager.
How L&D Becomes Indispensable in the A.I. Era
AI headlines dominate, and people-first initiatives are on the chopping block. But what happens to the critical culture-building work that never shows up on a dashboard?
The Signature Brew: Translating Great Ideas Into Learning That Belongs
Frameworks don't build culture shifts. People do.
And people don't change just because they learn something. They change when they feel it, see themselves in it, and believe it's worth the effort.
Integrating content into our organizations starts with understanding what's needed, what fits, and where people can grow. Then it lives or dies by how well we align it to strategy, culture and daily experience.
Shaping The Future Of Work: Top Employee Engagement Leaders
Creating people-focused, culture-steeped learning experiences where connection, creativity + a sense of belonging drive the impact is my passion.
Big thanks to the teams I’ve led who have built this kind of work alongside me + the brands that have trusted me to shape & amplify their cultures.
Beyond Just Borrowed Logic (Interview)
Great to connect with the Manageable team a while back on a topic close to my heart: how we can move beyond popular frameworks to build culture-steeped learning experiences that are more human, on-brand – AND strategic!
Special thanks to Serge Faldin at Manageable for the great conversation.
London Calling: Offbeat Fest
In my talk, Building a Case for a Learning Philosophy, I’ll share how principles from On’s S.P.A.R.K. Philosophy were designed to align development efforts with brand strategy, shape culture & amplify impact.
Scaling With Soul
Ever look around & wonder...
when did everything get so tidy — & so meh?
🧟♂️
“Hedgehogged!?
Some teams grow from good to great.
Others get hedgehogged.
Not because anyone did something wrong.
Not because "structure is bad."
But because somewhere along the way,
efficiency started sounding more valuable than energy.
And clarity quietly replaced connection.
DAY | WON. For the teams who traded rhythm for rigor — and want it back.
McKinzered?
Is your team becoming increasingly McKinzered?
It doesn’t always happen all at once.
We lose culture in strategy decks, frameworks, and well-intentioned alignment.
Little by little, the rhythm fades — and work stops feeling like us.
For the teams who still want to feel something. 😉
P.A.T.H. | H for “HONOR”
To HONOR this work means showing up regularly in ways that sustain it — through habits, rituals & behaviors that move us forward.
How does honoring our vision support our self-development?
⭐ Builds self-trust — keeping commitments to our future selves reinforces confidence.
🔥 Turns aspirations into reality — because a vision without action is, well, a dream. 😉
🌊 Reduces overwhelm — focusing on small, repeatable habits makes progress sustainable.
🚀 Creates momentum — the more we honor our commitments, the easier it becomes to keep going!