Where learning meets culture.

meaningful experiences for
healthy, high-performing teams.

how we support:

Leveraging experience from working at brands like Apple, On, Lululemon, Zalando & Adidas,
we help teams navigate change, strengthen collaboration & build healthy, high-performing cultures — so they walk away stronger, clearer & ready for what’s next.

Fractional Learning & Development

Strategic learning support without the overhead of a full-time hire.

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curious about fractional? ➝

Customized Workshops

Live learning experiences designed & facilitated by me — or so your team can lead them with confidence.

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build something for your team ➝

strategic sounding board sessions

Quick clarity when
you need it. Steady support
for what’s next.

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let's talk it out →

Learning That Meets the Moment:

10

Employees now face
10 major initiatives per year — up from just 2 a few years ago.

(Harvard Business Review, 2023)

When everything feels urgent, we design for what is essential today: clarity, connection & forward momentum.
so that learning feels like relevant, purposeful support. not one more thing on the to-do list. ✔︎

68%

of employees say
they’re overwhelmed by the pace of change,
not the work itself.

(LinkedIn, 2024)

88%

say their company training is 'irrelevant, boring or outdated' sometimes, often, or always — impacting sign-up & completion.

(Oracle x HRSG, 2023)

79%

of global employees are disengaged, sparking conversations about how we lead & support teams in the new “emotional economy.”

(Gallup, 2024 Davos Report)

our unique approach ➝

Why Leaders love our approach:

Experienced people leaders know every learning program shapes the organization — sending signals about what matters, what’s expected, and “how we do things around here.” That’s culture. And in culture, small details speak volumes.

DAY|WON designs strategic, on-brand adult learning using proven methods — always shaped by your team’s unique cultural nuances. That’s why our work feels different.

At the center is our 3-part model: The Signature Brew.

📊 Strategic Alignment: rooted in what matters to your business.
🎨 Brand Fit: reflects your voice, visuals & values.
💬 Human Connection: feels personal, relevant & real for your team.

When these overlap, you get natural alignment, collaboration & belonging, fostering learning that endures without feeling forced. We apply this approach to everything, from onboarding to leadership development, ensuring it fits your brand culture.

☕ If your learning feels off, maybe it’s time to grind a better roast.

Curious what this looks like in action? ➝

what others are saying ➝

An animated gif image reading "Word On The Street:"

Hear from leaders at global brands & fast-growing teams on the impact of our partnership.

“Dwayne organized a workshop for my team, which spanned three different hierarchy levels, to enhance collaboration.
From the start, he engaged everyone with creative exercises, introduced innovative techniques... and finished with a fun scavenger hunt.
Dwayne has an exceptional ability to read the room, guide discussions effectively and lead us toward actionable solutions.
The workshop has sustainably improved collaboration within our team.”

Jan Schmitz
Head of Marketing Operations
Zalando Marketing Services
Zalando

navigating change? let's chat. ➝
“Dwayne consistently brings a fresh perspective, infectious energy, and real momentum.
Whether the goal is fostering leadership cohesion or building trust within a team, Dwayne strikes the perfect balance between professionalism and creating a fun, engaging environment.
His approach makes it enjoyable for everyone involved. I highly recommend Dwayne for any leadership workshop or intervention.”

Nisha Bangia
Lead People Business Partner
Talent Management
Zalando

exploring leadership cohesion? let’s connect. ➝
“None compare to Dwayne and DAY|WON.
His ability to deliver precisely what’s needed, when it’s needed, is remarkable.
Dwayne brings professionalism, energy, and humor, inspiring teams and fostering open discussions.
His workshops are engaging, structured, and people-focused.”
Elliot McFarlane
Vice President Global Retail Design
& In-Store Consumer Experience
Adidas

ready to energize your team? let’s talk. ➝
“We really appreciated deep focus on the learning outcomes, openness to experiment, and respect for our point of view.
Dwayne had the brand identity in mind throughout. He saw every experience as an opportunity not just for learning but also to experience the brand through action.
We couldn’t be more proud of the fruit of our collaboration.”
Farley Thomas
Co-Founder & CEO
Manageable

Need a collaborative culture maven? reach out ➝
“I felt the depth of Dwayne’s design experience, meaningful details that helped me shape my bigger picture.
His ability to research and synthesize ideas ahead of time accelerated our work while honoring my priorities.
I highly recommend his fabulous mix of dedication, design and desire to serve.”

Susanne Conrad
Founder
Lightyear Leadership
Former Director of Possibility
Lululemon

need a partner who gets it? reach out. ➝
“He consistently brought clarity and purpose.
Dwayne has a rare ability to translate business intent into learning experiences that resonate across an organization.
His work always felt grounded in personal and company values and the ripple effect continues long after the programs were launched.”
Dimitri Lungo
Senior Lead
Global Retail Training
On

let’s create learning people remember. ➝
“He lights up any given situation — always has a smart and genuine way of seeing opportunities where others see road blocks.
He is analytical, pedagogical and immensely curious and has the ability to make everyone feel seen, heard and understood.”
Johanna Craelius
CEO
Snacka Snyggt AB

building culture with intention? let’s connect. ➝
“Working with Dwayne as our facilitator was transformative for our team.
He made everyone — from senior leaders to new team members — feel seen, heard and valued.
His thoughtful prompts and reflective activities helped us tackle both the practical and emotional sides of change.
I highly recommend Dwayne to any team aiming to navigate change in a way that sincerely honors the humanity of those involved.”
Nick De Jong
Director Brand &
Partner Marketing
Zalando

navigating change? let's talk. ➝
“Dwayne has a very unique ability to connect and engage individuals.
His meetings are extremely well prepared, he understands the energy in the room and how to utilize it to achieve results.”
Sigrid Brewka-Steeves
VP International Image & Design
Wanzl

want more buy-in? let’s co-create. ➝
“Dwayne opened my eyes to first investing energy into colleagues and teams, then going on the journey together.
The end result is stronger... and the journey a lot more fun.
Dwayne is a unicorn and anyone would be lucky to work with him.”
Worth Darling
Head of Digital Commerce
Americas DTC
Vans

rethinking how your team works? start here. ➝
“Dwayne contributed fundamental parts of Team Offsites and Leadership workshops.
He was a vital part of creating team spirit and bringing us closer together while physically being apart.”

Claudia Sielleman
Team Lead Sales International & Expansion
Zalando Connected Retail

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“Dwayne encourages/pushes you to get out of your comfort zone to build deeper relationships, and to get the job done.
It was incredible to see the amount of progress our team made once we were able to laugh together.”

Mike Brennan
Senior Product Marketer
Callaway Golf

need a dose of team-building? let's chat. ➝

a bit about the journey:

FAQ:

I’m Dwayne, Founder & Principal Learning Strategist at DAY|WON.

My career didn’t follow a straight line. It took the scenic route through roles in brand, program management and learning at companies with renowned cultures, including Apple, Adidas, Zalando, Lululemon and, most recently, On — where I led Global Learning & Development, designing programs that supported rapid scale without losing what made the brand special.

In every role, I’ve focused on how learning drives performance, strengthens culture and helps people grow.

DAY|WON is a play on the letters of my first name and, more than that, it reflects the spirit of my work: creating learning experiences that level-set, reinforce or gently course-correct brand culture at critical moments.

My expertise is in setting L&D team strategy, brand & leadership onboarding, helping leaders and teams navigate change and new ways of working — experiences that help companies “win the day” or start a new chapter stronger, from “Day One.”

What began as a side project inside larger brands has grown into a intentional way to partner with companies that value culture, clarity & connection. Today, I partner with startups, scale-ups & internal teams within larger organizations to design learning that feels right and delivers.

If the testimonials above reflect what you're after, you’re in the right place. I’d be honored to help your team get to what’s next. Together.

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→ I’ve spent 15+ years designing and facilitating learning experiences across brand, L&D, and program management — with a focus on cross-functional collaboration, team alignment, onboarding, leadership development, and building scalable, human-first programs.
I’ve built global onboarding programs, enabled SMEs through Train-the-Trainer models, shaped leadership development, and supported teams through growth, change & culture work.
→ Leadership collectives, intact teams, and cross-functional groups—anyone needing clarity, alignment & momentum. I also support individual leaders or professionals through Sounding Board Sessions for personalized guidance and strategy.
→ Mostly teams. Yet I also regularly support individual leaders, founders, and L&D professionals through focused Sounding Board Sessions, especially when facing strategic or career-defining decisions.
→ I do a lot of work around organizational change, onboarding, leadership development, self-awareness and adaptability — especially for fast-scaling brands or internal teams navigating transition.
I specialize in team dynamics, collaboration and human connection—the stuff that matters everywhere.
My approach centers around the DAY|WON Signature Brew, balancing strategic alignment, human connection, and brand fit.
→ I see onboarding as arguably the most important training a brand offers — yet too many companies treat it as an operational checklist.
I’ve built and managed global onboarding programs & teams (Zalando, On), customized and facilitated onboarding sessions (Apple, Royal Caribbean), and, along with these brands, have also been a participant in some of the strongest brand onboarding experiences — including The Walt Disney Company, Starbucks and Nordstrom.
My Customized Workshops and Fractional L&D Support offerings include tailored onboarding sessions that level-set clear cultural expectations from day one.
→ I’ve worked across sectors, though my deepest experience arguably comes from tech, fashion & retail — including Apple, Adidas, Zalando, On and Lululemon.
Let’s discuss your specific needs through a quick Discovery Call.
→ I’m certified in Innovation Strategy (Cornell), Creative Foundations (Apple), and Design Sprint Facilitation (Design Sprint Academy).
I'm also a candidate for the Certified Professional in Talent Development (CPTD) through ATD — aiming for 2025. 🤞🏼
→ I hold two B.A. degrees from Pepperdine University — one in Organizational Communication (with a focus on Organizational Diversity & Learning & Development), and another in Theatre Arts (with an emphasis on Live Performance & Directing).
→ I work across strategy, design and delivery — from learning strategy & onboarding to internal enablement, facilitation and training.
That includes leadership onboarding, self-awareness development, team dynamics, internal communications and customized hardware/software training — (especially across Apple ecosystems).
I’m also experienced in multicultural facilitation, having led sessions with participants from 50+ nationalities.
Learn more about my full range of offerings here.
→ I facilitate in English — though I’ve lived abroad for years, led regional & global teams, and worked with participants from over 50 countries.
I speak super-basic German and Spanish, though trust me, participants don’t want to hear it. 🥴 I call it “Taxi Spanish” — good enough to get to the airport in a cab. And all in the present tense.
→ Yes. I’m based in Berlin and happy to travel.
I also design high-impact remote sessions for hybrid or distributed teams, and strategic support remotely for longer-term consulting engagements.