all things learning,
brand & culture.
Learning, brand & culture may seem separate, but they’re deeply connected:
Learning shapes how we grow. Brand shapes how we show up. Culture shapes how we work together.
This intersection is my sweet spot: where teams find clarity, people feel belonging, and businesses build something meaningful.
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U.S. Soccer Federation: High-Performance Leadership
“People need to know their input will impact the work, not just validate a leader's thinking.”
Confidence X Challenge at The European Football Clubs
🇨🇭 Back from a focused couple of days in Nyon, Switzerland, working with Medical & Performance Leaders from member clubs across the newly rebranded European Football Clubs (⚽️ EFC, formerly ECA).
I can't share project details yet, but I do want to highlight one thing:
What made this collaboration particularly special wasn't just the immense expertise in the room. It was that these folks were so confident in their craft they welcomed being challenged.
Honoring Diversity Of Experience During Change
“During organizational change, it's easy for groupthink to creep in: teammates may assume everyone feels the same level of stress based on the loudest opinion in the room -- or even their leader's anxiety. The danger here is leaders can mistakingly apply a one-size-fits-all approach to meaningfully meeting teams where they are.” This simple exercise can help explore nuances within your team.